E-Commerce Articles ::
Articles Pertaining to E-CommerceWhy good checkout design is more important than trustmarks
Posted on :: Mar 9
Though they may help some sites, trustmarks alone are not the answer, and factors such as brand trust, price, usability and good design all combine to reassure customers about making a purchase.
The need for 'costly' security indicators, can be avoided with good cart / checkout design, and avoid the customer from being overwhelmed.
Should Designers & Developers be held liable for Internet Explorer Design Bugs?
Posted on :: Nov 23
This is a question I'm posing to the wild Development Community becasue it seems more and more prevelant that Designers and Developers alike are being held accountable for Bugs and lack-of-interoperability especially when designing an developing Websites that are Standards-Compliant and are 'Web 2.0' compatible.
Internet Explorer, and its inefficient JS engine, is off in its own little world and forces web developers, designers, and programmers to make special exceptions when it comes to CSS and JS. Although its improved a little with the advent of its latest 8 version IE is slowly falling behind and yet people continue to use it because it comes with Windows...What is a payment gateway? And risk factors of online merchant accounts.
Posted on :: Sep 18
An Internet payment gateway is crucial for any online merchant account to facilitate the sale of capital and accepting payment for the same. This is called eCommerce. This process is like any sale made in a shop where a person buys a product and passes his card to make the payment.
The payment Gateway has made money transaction very simple, the customer does not have to make any tangible transaction but simply enter the card data in a secure online form. This data include the card number, name of the holder and the CVV number on the backside of the card. Payment gets debited from the card in few days and is credited to the bank account.
From a security point of view, the online payment gateways are quite safe, but the customer must be sure that he or she uses a site known. One could confirm of the security by looking at the URL starting after ‘https’. This is a beginning, but not a guarantee to prevent the site using your banking information for illicit purposes.
13 Tips for a better E-Commerce Website
Posted on :: Jul 31
Many websites / applications can handle the risk of "developing while online". E-commerce is not one of them, at least the core parts.
You may be using a ready-to-go software or built a new one from scratch. In both cases, test how it works very well on every level: browsing, cart functions, payments. and make sure they work. A bug in payments or a product that can’t be added to basket will not only result in un-completed sales but also lost future customers and bad word-of-mouth.
Optimizing the On-Site Engagement Experience
Posted on :: Jul 20
Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.
By not engaging in optimizing consumers’ e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements — and combinations of them — to generate more revenue from each user session.
Many merchants are surprised at the number of users who abandon their shopping carts before they reach the checkout. While Web analytics tools can show us the specific percentage of shopping cart drop-off, they don’t show us the element that caused the drop-off.
Let’s look at a few best practices for optimizing the e-commerce landing page experience. While it’s important to seriously consider these tactics, it’s even more important to test them thoroughly before a full-scale roll out.Open PPC Policy, Affiliate Marketing and E-Commerce
Posted on :: Jun 19
A recent ABestWeb forum thread has truly shocked me. Shocked I tell you! And I've become nearly immune to most everything, hardly blinking an eye in the face of even the most innovative techniques, trends and technologies that come my way. So what is that shocked me so greatly?
The Pia Jewelry affiliate program has an open PPC policy! This means that affiliates are free to bid on all terms, including brand terms. Pia believes this policy enables its affiliate to "better promote Pia products and therefore boost earning potential." You might want to take a deep breath as I'm sure you are equally shocked.
You might remember that back in April Amazon notified affiliates they would no longer be paying referral fees to associates sending users to Amazon through paid search (keyword bidding) practices. Allowing affiliates to leverage pay-per-click search engines is nothing new, but the debate continues about whether to allow affiliates the right to bid on brand related terms (which are often trademarked). Is it good business or misinformed marketing? A control issue or a strategic decision?Five PPC Landing Page Design Trends
Posted on :: Jun 19
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.
When you want to analyze what works best in PPC landing page design, you want to start with the most competitive terms. We took a look at ten landing page designs (only nine are featured as one was was ultimately just a parked page) to determine similarities and differences that the design concepts have. You might end up applying some of the techniques on your own site, but before settling on one, remember that testing is the only sure fire way to ensure that the right elements are available to convert your specific audience of consumers into buyers.
The keyword in focus (and of course the landing pages that result) are under the keyword "ringtone". Clearly our choice of keyword will influence the type of landing page designs that resulted. Expect the sites that bid on those terms to focus on acquiring a younger, more socially-connected, technology savvy audience.
Could you switch to Open Source?
Posted on :: Jun 19
Whether it’s down to the sagging economy or the slow but inevitable death of XP, I’m hearing from many people who are looking to jump off the Microsoft software bandwagon and pitch up with the FOSS (Free and Open Source Software) movement. But could you realistically move your home or business PCs over to open source software and make a 100% switch?
Your E-Commerce Application may not work correctly...why?
Posted on :: Jan 13